Our story
Blitz didn't start in an agency.
It started in a kitchen.
We built Hummingbird - a healthy breakfast subscription brand - from scratch, raising capital from VCs and strategic investors including Bega Cheese. Very quickly we realised that to survive, we had to become performance marketers ourselves. We learned it on a runway that was running out.
We tested everything. We failed fast, scaled what worked, and learned what it actually takes to grow a consumer brand on paid media - with our own money on the line and our own P&L at stake. When we sold Hummingbird we didn't want to stop. We wanted to go deeper. So we started Blitz.
A year in, we put our own capital into Evercleaner, a DTC home-care brand we built and scaled almost entirely on Meta and TikTok. We grew it to over $6M in revenue, ran it for three years, and sold it to a US buyer in April 2025. Since then our focus has been singular: become Australia's best performance marketing agency.
2 brands
Why we tell you any of this.
Not to brag - because it is the reason we work differently. We know what it feels like when a campaign isn't performing and the bank account is feeling it, not just the dashboard. We know how to read a P&L, argue a budget with a CFO, and make creative calls with real risk attached. Most agency founders have never had to do any of that.
