Social Media & Paid Ads Agency Melbourne

Melbourne · Paid social & performance

Most Melbourne agencies will do your brand, your website, your socials and your ads. We do one thing: paid acquisition for DTC brands and consumer apps, on Meta, TikTok and Google, with the creative made in-house. Based in Melbourne, running accounts across Australia, Europe and the US - including most of our Sydney client base.

Book a free creative deep dive See our services

We'll pull your live ads from the Meta Ad Library before we speak, then show you which concepts are carrying your spend, what's fatigued, and what you haven't tested yet.

Brands we've grown from Melbourne

What we run

Three channels, one in-house creative team.

We only do paid acquisition, and we do it narrowly on purpose. We also build Partnership and Spark Ads and produce creative in-house - see all services.

Meta Ads

Where most of the money still goes.

Unlimited creative in the retainer, and an AI-assisted creative taxonomy that tells you which concepts work, not just which ads did. Meta Ads →

Unlimited creative

Creative taxonomy

Creative Roadmap

Advantage+

TikTok Ads

Running it since 2021.

Spark Ads and scripted UGC, produced in-house - and an honest read on whether TikTok deserves your budget at all. TikTok Ads →

Spark Ads

Scripted UGC

In-house team

Since 2021

Google Ads

The layer that catches the demand.

Search, Shopping and PMax run underneath your paid social, catching the demand it creates. Not a standalone growth engine. Google Ads →

Brand defence

Shopping

PMax

Blended CAC

Melbourne work

Melbourne brands
we've grown.

Zetta Florence is a Melbourne premium stationery brand. We rebuilt the online channel across Meta and Google: sessions up 113%, online sales up 136% year on year, with a dozen-plus winning partnership ads.

“They've helped us source content creators aligned with the Zetta Florence aesthetic, and the batch creative approach they run has made testing much faster and more organised.” - Ryan Badke, Zetta Florence

BFree is from Melbourne too - an authentic older-demographic creator approach turned into their single best-performing TikTok campaign, at roughly 4× ROAS. And we built our own brand here: Evercleaner, a DTC home-care brand we founded in Melbourne, grew to over $6M in revenue almost entirely on Meta and TikTok, and sold to a US buyer in 2025. We've been the client, in this city, with our own money.

In the room

What being here actually buys you.

Plenty of agency pages claim local knowledge is a competitive advantage in paid media. Mostly it isn't - the Meta algorithm doesn't care where your agency sits. What being Melbourne-based genuinely gives you is the option to have us at your table for planning and quarterly reviews, and an Australian creator network whose content tests better with Australian audiences than imported UGC. What it doesn't buy you is special access, an algorithmic edge, or an excuse for a higher fee.

How it works

Diagnose,
produce, iterate.

Account & creative audit

Before we produce a single asset, we watch your creative and read it against the account: which concepts are carrying spend, which have gone stale, whether the structure is fighting the creative, and whether the offer is the real problem. Most accounts we look at have a creative problem being treated as a media buying problem.

Creative Roadmap + production

We map your creative against what the account has and hasn't tested, then produce against the gaps. Every asset ships coded and tagged, mapped to a testing hypothesis, with the media buying logic decided before it's shot.

Test, read, scale

Structured tests, read once the data is actually reliable - usually one to two weeks. Winners scaled into primary spend, losers documented against the taxonomy so the learning survives the ad. Quarterly, the whole set gets analysed at concept level to write the next roadmap.

Proven results

Real numbers.
Real brands.

+136%

Online sales year on year for a Melbourne premium stationery brand, with sessions up 113%.

Zetta Florence - Melbourne

~4×

ROAS from a creator-content-first Spark Ads strategy that became the brand's single best-performing campaign.

BFree - Melbourne, TikTok

$50M+

Profitably managed in ad spend across DTC and app brands, with $250M+ in revenue generated.

Blitz - platform total

Built & sold

Our own DTC brand, founded in Melbourne, grown to $6M+ in revenue on Meta and TikTok and exited in 2025.

Blitz - our own money

Why Blitz

Narrower than every other
Melbourne agency you'll shortlist.

Most Melbourne agencies offer brand, web, content, socials and ads. We only do paid acquisition for DTC brands and consumer apps, with creative produced in-house. If you need a brand refresh or a new website, we're the wrong call and we'll tell you so on the first call.

Narrow is the point, not a limitation. Three channels instead of twelve services means the same hours go into recognising the same problems - 500+ creatives produced from a 1,000+ creator network, five years on TikTok, $50M+ managed. A full-service agency spreads those hours across brand, web, SEO and socials.

We keep the team deliberately small and senior, which means no account juniors - the person who audits your account is the person who runs it, and a founder is on every account. It also means we take fewer clients than we could. That's deliberate.

Book a free creative deep diveSee case studies

Melbourne-based since 2020

We can be at your table for planning and quarterly reviews, and the creator network is Australian.

Senior people only

No account juniors. A founder on every account. Nothing handed down a chain.

Australian creator network

Australian talent, settings and references - content that tests better here than imported UGC.

We built a brand here

Evercleaner was founded, grown to $6M+ and sold from Melbourne. We know AU margins and seasonality.

In their words

Melbourne brands,
in their words.

“We've been working with Blitz on Zetta Florence across Meta and Google, and they've been a genuine creative and performance partner for the brand. What they do well is think about creative properly - they've helped us source content creators aligned with the Zetta Florence aesthetic, and the batch creative approach they run has made testing much faster and more organised.”

Ryan Badke - Zetta Florence ★★★★★

“They don't just provide a service and stick to a fixed playbook. They take the time to understand your business, adapt to your changing needs, and continually look for new opportunities.”

Yael - BFree ★★★★★

Questions

The things brands actually ask us.

Where in Melbourne are you based?

We're a Melbourne-based team working with clients across Australia. We don't run a walk-in office - most client work happens over video, and we come to you for planning sessions and quarterly reviews.

Do you only work with Melbourne businesses?

No. We're based in Melbourne and a good number of our clients are here, but we run accounts across Australia, Europe and the US. Being local is convenient, not a requirement.

What makes you different from other Melbourne marketing agencies?

We're narrower. Most Melbourne agencies offer brand, web, content, socials and ads. We only do paid acquisition for DTC brands and consumer apps, with creative produced in-house. If you need a brand refresh or a new website, we're the wrong call and we'll tell you so.

What's the minimum spend?

We work with brands spending $15k+/month on paid media. Below that there usually isn't enough data velocity for structured creative testing to pay for itself.

Can we meet in person?

Yes, and for creative planning and quarterly reviews we'd encourage it. Day-to-day runs over video and Slack like every other account.

Do you work with Melbourne restaurants, retail or local services?

Generally no. Our work is DTC ecommerce and consumer apps - brands selling online at scale, not businesses relying on local foot traffic. A local-SEO or Google Business Profile specialist will serve a brick-and-mortar Melbourne business far better than we will.

Get started

Melbourne brand,
stuck on paid?

Book a free 30-minute creative deep dive. We'll review your accounts and your creative and tell you where the constraint actually is - and if it's not something we do, we'll point you at who does.

Book a free creative deep diveEmail us directly

A Melbourne agency that only does paid performance.