Three channels, two services. One question: where is your growth actually stuck?

No new assets, no restructures, until we've read the account. Most accounts we look at have a creative problem being treated as a media buying problem.

We report blended CAC and ROAS for the business, alongside channel-level numbers for each channel - blended to steer direction, channel-level to steer and improve each one. Used alone, channel ROAS counts the same sale more than once.

If the channel you're asking about isn't what's actually holding you back, we'll say so on the first call and tell you what to fix first. It costs us a retainer and saves you months of spend on the wrong problem.

Likely constraint: Creative fatigue, not targeting
Start here: Meta Ads or Creative Services

Likely constraint: Delivery, not content
Start here: Partnership Ads

Likely constraint: Channel mix - and it might not be
Start here: TikTok Ads

Likely constraint: Leaking demand you already paid for
Start here: Google Ads

Likely constraint: The page after the click, not the ad
Start here: Funnels & CRO

Likely constraint: That's what the deep dive is for
Start here: Book a free creative deep dive

Usually the one where demand is created rather than captured - for most DTC brands that's Meta, sometimes TikTok. Google works best underneath an already-functioning social engine, catching the demand social generates. Starting from zero across the board, we'd sequence Meta first, brand-defence Search immediately alongside it, then TikTok once the creative engine exists.

Yes, and plenty of clients do. We'd rather run two or more because blended CAC is only meaningful when we can see the whole picture, but single-channel engagements work fine.

Both, in-house, in one team. That's deliberate: creative informs media buying, media buying informs creative, and the loop runs weekly instead of quarterly. Creative production is included in the retainer rather than billed per asset.

We work with brands spending $15k+/month across paid media. Below that there usually isn't enough data velocity for structured creative testing to pay for itself.

Yes - Melbourne-based, working with Australian DTC brands and consumer apps, and running accounts across Europe and the US as well.

Yes, when the account justifies it. We've run YouTube (including Shorts), Snapchat, Reddit, Spotify, Pinterest, LinkedIn and native platforms like Taboola and Outbrain. None of them are core to how we work, because for most Australian DTC brands and apps they don't move blended CAC the way Meta, TikTok and Google do. If one of them fits your category we'll say so - and if it doesn't, we'll tell you that too rather than sell you a channel to look versatile.